Topic 3 : “Opt-in” to Direct Marketing Copy

Unsolicited direct marketing via electronic channels will become opt-in only!

The only exceptions to this, according to the Act, is if existing consumers have already given their personal information to you in the context of a sale for the purpose of direct marketing, also the consumer has been given a reasonable opportunity to object, free of charge and in a manner free of unnecessary formalities.

Direct marketing will need to be far more focused and deliberate and Organisations could build a better customer-focused business.