cc BONUS 1 Value Articulator Statement

This is one of the most valuable pieces of marketing communication I learned from my coach, James Wedmore, in Business By Design. And, I created a swipe file worksheet so that you can also work on refining this statement which will totally change the way you articulate what you offer, to who and why they should care.

You will find that you suddenly talk directly to your target audience with a message that makes them lean in to listen.

Download the VALUE ARTICULATOR worksheet.

Listen to the video, and let’s do this!

Use our video transcript to support your notetaking.

We look forward to giving you feedback inside the KISS Group to help you develop this critical statement that will set you apart from your competitors.

If you don’t do this task now, today, you will continue sending a me-too message that you ‘pray and spray’ out there, hoping it will stick to something.

Yet, with clarity about your Value, you can create content that attracts, build and converts your ideal customers to loyal advocates.

KISS CHALLENGE 1:

This is required work to qualify for your completion certificate at the end!

SHARE your Value Articulator Statement in KISS to introduce yourself and tell us what you hope to gain from this course!