IG 3.2 Reels Really Rock
META REELS UPDATE
– July 2022
Head of Instagram Adam Mosseri Reels Update
- Reels Video Merge i.e all videos will have access to reels creative options
- Reels Templates – for creative inspiration
- Remix Improvements – picture + picture, picture + video +++
- Dual Camera (although we do not seem to have the option rolled out in our region yet, once i do i will create a tutorial)
– June 2022
Meta announced significant updates to REELS … It’s the Favourite Child Right now as you will learn below (this information replaces as applicable in the lesson):
- Introduction of longer clips. Users will now be able to create Reels clips of up to 90 seconds, up from the previous 60-second limit.
- Adding a range of favourite Stories stickers to Reels: poll, quiz and emoji slider stickers
- Adding a new audio import option, which will enable creators to upload their own audio directly within the Reels creation process, while Facebook Reels will now support voiceovers for your recordings, so you can narrate your videos.
- ‘Sound Sync’ option, which will enable Reels creators to automatically sync their video clips to the beat of a chosen music track.
Spice up your Instagram strategy with Reels, Instagram’s response to TikTok which has exploded in popularity.
Reels with popular music and EXPLORE really reach and engage.
First of all, understand how the Instagram Reels Algorithm works
The Instagram Reels algorithm prioritizes videos based on what it believes a viewer will be most likely to interact with.
These are some of the criteria you need to consider:
- Who: When users frequently like or comment on your content, they are more likely to see their posts in your feed.
- What: The genre of content people engage with will make the algorithm serve more of similar. Think Categories …
- When: Users are served recent content when they are on the app. Thats why the BEST TIME to post is so important.
This means you must create content people ENGAGE with! When your videos are entertaining, funny, interesting, and high res, the Instagram Reels algorithm is more likely to suggest it.
Note that content recycled form other apps (eg.g. TikTok) or poor quality are downgraded!